Brand Design
A group of neuroscientists at the University of Texas at Dallas approached Kickstand to help bring a novel pain treatment to market. We began by naming the product, settling on “Ted’s” as a way to bring some warmth and intrigue, contrasting with the hard science of the brand story.
Video
Why does our first ad for Ted’s Pain Cream feature some guy named Greg and not Ted himself? Read the Adweek article about it to find out.
Package Design
Once we had the logo nailed down, we moved into package design, knowing that placing the product clearly in a premium natural category was crucial to the brand’s success.
Web Design
Next we built a custom web experience to bring the story and product benefits to life.
Digital Marketing
Finally, we launched a social ad campaign to drive traffic and awareness. We’re already exceeding goals moving onto the next phase. Check back for more
Cause Design
As part of our branding package, Kickstand also developed a cause campaign for Ted’s, one that could start small at launch and scale with them as they grew. We landed on a neuroscience scholarship for financially disadvantaged students. Take a look.
Ted’s Brain Science Products
A group of neuroscientists at the University of Texas at Dallas approached Kickstand to help bring a novel pain treatment to market. We began by naming the product, settling on “Ted’s” as a way to bring some warmth and intrigue, contrasting with the hard science of the brand story.
