This one is proof that it doesn’t take much money or time to make a real impact.
Methodist Hospital came to us with an opportunity. They had recently become the first hospital in the nation awarded certification by The Joint Commission for pancreatic surgery and the first hospital in Texas awarded certification for pancreatic cancer. The problem was, while they had national recognition, they were still seriously under-appreciated locally.
Our solution? Purple napkins. That was it. To elevate the local perception of Methodist and tie their brand to the purple pancreatic cancer awareness ribbon, we asked the top restaurants in the community to serve their food for one weekend with purple napkins and a small information card on Methodist’s recognition. The story was picked up in the local paper, and this small community effort became the foundation for an enduring partnership between the hospital and its neighbors.