– We Happy Few

We Happy Few: Haworth Labs: Introducing Joy
Published on 27th July 2018 @shotscreative

This creepy-but-cool trailer for a dystopian video game questions whether we want a nice life – or a real life.

Set in a retrofuturistic 1960s England, We Happy Few sees players navigate the narratives of three citizens trying to escape from a lifetime of cheerful denial. The game trailer, created by Kickstand, is at first glance a typical ‘happy pills’ prescription ad – but towards the end we get a glimpse of the grim reality that lies beneath. Is that a dog, or…

The spot was directed by Wheeler Sparks through Lonely Standard.

Creative connections
Agency – Kickstand
Production- Lonely Standard
Creative Director – Matt Bull, Bo Bartlett
Director – Wheeler Sparks
Producer – Lisa Normand, Jeff Walker
Director of Photography – Bongani Mlambo
Editor – Wheeler Sparks

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