shots.net – We Happy Few

https://www.shots.net/videos/video/96158/we-happy-few%253A-haworth-labs%253A-introducing-joy

We Happy Few: Haworth Labs: Introducing Joy
Published on 27th July 2018 @shotscreative

This creepy-but-cool trailer for a dystopian video game questions whether we want a nice life – or a real life.

Set in a retrofuturistic 1960s England, We Happy Few sees players navigate the narratives of three citizens trying to escape from a lifetime of cheerful denial. The game trailer, created by Kickstand, is at first glance a typical ‘happy pills’ prescription ad – but towards the end we get a glimpse of the grim reality that lies beneath. Is that a dog, or…

The spot was directed by Wheeler Sparks through Lonely Standard.

Creative connections
Agency – Kickstand
Production- Lonely Standard
Creative Director – Matt Bull, Bo Bartlett
Director – Wheeler Sparks
Producer – Lisa Normand, Jeff Walker
Director of Photography – Bongani Mlambo
Editor – Wheeler Sparks

Addys 2018 – Gold, Silver, and Judges Choice

Gold | Film, Video, & Sound | Internet Commercial
Entrant: Kickstand
Client: Ted’s Brain Science Products
Title: My Name is Greg
Credits: Matt Bull, Creative Director, writer
Bo Bartlett, Creative Director, art director
Jeff Elmore, Charlie Uniform Tango, Executive
Producer
Lan Freeman, Director
Evan Linton, Editor
Nick Patronella, Music, mix
Artie Pena, Online/color/fx
Mark Fisher, Director of Photography
Jessi Hall, Vocals

Silver | Film, Video, & Sound | Internet Commercial
Entrant: Kickstand
Client: Baby Magic
Title: Dads Are Magic
Credits: Matt Bull, Creative Director/writer
Bo Bartlett, Creative Director/art director
Andrew Ryan Shepherd, Director/DP/Editor
Omar Milano, Location sounds mixer
Michael Leiato, First Assistant Camera
Geoff Ashcraft, Original score

Judges Choice | Film, Video, & Sound | Internet
Commercial
Entrant: Kickstand
Client: Ted’s Brain Science Products
Title: My Name is Greg
Judge: Michael

Addys-Winners-Book-2018