Drones and Sharks – Free Big Idea #2

Last week’s post got shared way beyond our expectations (thanks for that), which means it’s time to squander our momentum by scaling our ambitions way, way back. Not really. But we do want to show that not every cause campaign has to be on a multimillion dollar, planet-altering scale to be interesting. It just has…

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Hey Orkin – Free Big Idea #1

So if you’ve poked around on our site much, you may have noticed a small disconnect. Actually, it’s a big disconnect. There is a sizable gap between the work we talk about being interested in and the type of work we’ve actually done. We’ve done some great work for nonprofits, one in particular we’re especially…

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The subtext of targeting.

This is one of our favorite articles on advertising of all time. We’ve long preached that the subtext of every message is as important if not more important than the message itself. You can do effective micro targeting campaigns, but you have to be aware of the subconscious baggage the medium carries with it it…

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When good goes bad.

By now it should be clear that doing good is good business. But if something about the whole thing strikes you as a bit fishy, you’re not alone. It should sound fishy. Marketers interested in doing good are caught in an odd kind of double bind. Admitting that social good campaigns are really about the…

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2015: The Year Super Bowl Ads Hit Puberty

You may have noticed that the commercials aired during the 2015 Super Bowl had a different tone than we are used to. Nearly gone were the slapstick, cat herding, and breast-centric burger spots of years past. In their place was emotion. And lots of it. Tears were shed during the big game, and not just…

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Is Good good?

The confounding – maybe even terrifying – rise of cause marketing. This is kind of a weird time for advertising. I realize I’m not exactly challenging the seaworthiness of the Good Ship Conventional Wisdom with that anti-linkbait of a thesis. But if I start with understatement, that gives me permission to devolve into overblown, unhinged…

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